Training wears off. Performance shouldn’t.
An AI-enabled negotiation system to plan, practise, and perform - before and during every negotiation.

Negotiate with skill and confidence. Every time.
From high-stakes deals to everyday conversations, Cawdor Consulting helps you plan smarter, perform better, and secure better outcomes - without the stress.

Why now?
Negotiation is changing - faster cycles, tougher counterparts, higher stakes. The organisations that win are the ones whose teams learn, practise, and adapt continuously.

Why
negotiation
matters
Business professionals face three compounding problems:
*from LinkedIn polls

75%
Forget most of what they learn within a week, so the skills aren’t there when it matters. (Curve of Forgetting - Hermann Ebbinghaus)

44%
Say poor planning is the number 1 cause of negotiation failure - many deals are lost before they even begin.*

42%
Start preparing less than three hours before the meeting - and without structure, that precious time slips away.*
75% of not much
...is very little.
Prepare with clarity. Perform with confidence. Secure better outcomes.

The Cawdor Solution
With the Companion, your teams can revisit modules whenever they need to, refine their skills through role-play in Leverage, and deliver with confidence in Live.
And when paired with live impact sessions, it turns short-term learning into lasting performance.

A seamless journey
The Companion’s three modules - Learn, Leverage, and Live flow together as one continuous experience.
Move effortlessly between building skills, practising them, and applying them to real negotiations - without switching devices or losing context.

Blended delivery, built around your teams
Every organisation is different, so the Companion can stand alone as a fully digital system or integrate seamlessly with live impact sessions.
Together they form a continuous learning loop - build the skills online, practise it in person, and reinforce it again through the Companion.

Frequently
Asked
Questions

Is the Cawdor Companion a course or a complete system?
It’s a fully AI-enabled negotiation system – combining learning, practise, and real-time support in one consistent framework.
Who is the Companion designed for?
It’s built for anyone who negotiates – including sales, account management, customer success, procurement, operations, finance, and commercial leadership – across all sectors.
Can the Companion be used alongside live
negotiation training?
Absolutely. Organisations can use the Companion as their ongoing digital platform alongside Cawdor’s high-impact live workshops.
You can trust the Cawdor Companion to deliver practical modern negotiating training to commercial, sales, customer facing and operational teams looking for practical, measurable results.